AMPLIFY by atmos: Wendell Allsbrook, Georgetown Butcher

Meet Wendell Allsbrook, the owner of @georgetownbutcher, who's got 15 years in the game. The shop specializes in local, humanely raised meats and offers various premium meat products like wagyu beef, truffle butter, duck confit, and more. For Wendell, this shop has been a decade in the making - he's shared with us that he opened the business not just for himself but for everyone in DC to show them that "If I did, they've got a chance of opening up a Black-owned business themselves too."

To coincide with the Air Max 90 'Bacon' launch, we collaborated with Wendell and Georgetown Butcher to shoot a meaty editorial and gift a few deserving customers. In the DC area, random customers who purchased a piece of atmos bacon apparel or picked up their pair of Air Max 90 'Bacon' received a $25 gift card to the butcher. This card can be used on anything in the shop, but they might have to add a little extra on top to cop up on the waygu beef.

Georgetown Butcher opened in March of 2020, just days before the pandemic started. Thousands of businesses closed their doors, and more will sadly follow suit. But for Georgetown Butcher, their story is different. Not only did they survive, but another location will be opening in a few weeks. 


Visit the shop, try some meat. It's a 5-minute walk from our store.

3210 Grace St NW, Washington, DC 20007